Using more than 20 years of genetic and observational data, my research focuses on comparing spongers across the entirety of Shark Bay to uncover the mechanisms by which this exceptional foraging technique spread through the different gulfs. Through statistical models, I aim to explore the conditions that led to the current genetic and geographical patterns. These findings will provide us with a better understanding of the evolution of non-human cultures, how such complex patterns can emerge, and how different environments influence these evolutionary processes.